Toyota Registers S-FR Trademark – Here’s What It Means For The Next Supra

No, it won’t have a 2JZ.

The new Supra has been an object of optimistic speculation for almost two decades. Since the Supra left us in 1998, import fans have been feverish for a replacement. Now a trademark registration by Toyota might have clued us in on the new Supra’s official name… and more.

scion-s-fr

Toyota officially registered the trademark for the name S-FR on May 28th, according to Autoguide. Given the close approximation to the FR-S name, it’s no stretch to assume that the car will be closely related to the company’s only existing sports car. Add to that Toyota’s new relationship with BMW for what can only be considered the Supra replacement as the company’s flagship sportscar, and we now have very strong evidence that Toyota plans to use the Scion brand and the FR-S platform (probably the second generation FR-S since it will be easier to build a new platform for a heavier, stronger engine than to rework the first gen) to build the new Supra S-FR.

Whether the S-FR is the next Supra or not, the trademark registration shows that Toyota is dedicated to keeping the FR-S alive with future variations.

This will also leave the door open for a BRZ STI with a bigger, stronger turbocharged engine. Who’s ready for a V6 S-FR Supra vs Turbo-4 BRZ STI battle?

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