The FR-S convertible is dead. Scion fought for the car and despite Subaru’s veto, Toyota was planning to manufacture the car itself, but there was no market outside the United States that could anticipate sales high enough to justify production.
“So on the convertible we went down swinging,” Scion Senior Vice President Doug Murtha told WardsAuto. I think we were pretty aggressive on our (submitted plan), but we looked at what we would have conceivably lost on the product and said, ‘We’re not going to even push it further.Nobody was more disappointed than we were.”
Scion FR-S sales have been declining steeply, which is to be expected when a car has been around for a couple years, so Scion is looking for something to get buyers interested again. It won’t be a turbo model though, according to Murtha “that’s not something that’s coming.” That technically leave the possibility of a 2.5-liter FR-S though, so there’s still hope for more power For now, Scion is banking on the Release Series 1.0 reawakening the public’s love of the car, or maybe they’ll actually build the FR-S Targa
The car dealers that were shown the convertible FR-S as an incentive to keep their Scion branches open must feel awful, like they were dealing with a company that didn’t care about honesty at all and would say anything to keep them around longer, hoping that the more time they invested, the less likely they were to walk away. So now they know how it feels.