Scion FR-S Convertible Used to Convince Toyota Dealers Not To Drop Scion

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The bad news if you’re eagerly anticipating the Scion FR-S convertible: Your local Toyota dealer may have dropped Scion by the time the FR-S convertible is on sale.

The good news is that Toyota showed off the FR-S convertible concept that originally debuted at the Geneva Motor Show in March 2013 to the dealers in hopes of enticing them to stay the course.   The FR-S Convertible is one of the two preproduction cars that Toyota showed off at the dealer meeting. The other was a competitor for the Nissan Juke.

Toyota is hoping to drop some of the 1,000 current Scion dealerships and announced at the dealer meeting that it would be allowing dealerships to stop carrying the Scion brand with no consequences. Toyota initially intended for about half of all dealers to sell the Scion line, but when the brand proved popular nearly all dealerships decided to carry Scions. Currently about 1,000 of Toyota’s 1,225 dealers carry Scion, according to Automotive News.

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