Monthly Archives: June 2015

Toyota Registers S-FR Trademark – Here’s What It Means For The Next Supra

No, it won’t have a 2JZ.

The new Supra has been an object of optimistic speculation for almost two decades. Since the Supra left us in 1998, import fans have been feverish for a replacement. Now a trademark registration by Toyota might have clued us in on the new Supra’s official name… and more.

scion-s-fr

Toyota officially registered the trademark for the name S-FR on May 28th, according to Autoguide. Given the close approximation to the FR-S name, it’s no stretch to assume that the car will be closely related to the company’s only existing sports car. Add to that Toyota’s new relationship with BMW for what can only be considered the Supra replacement as the company’s flagship sportscar, and we now have very strong evidence that Toyota plans to use the Scion brand and the FR-S platform (probably the second generation FR-S since it will be easier to build a new platform for a heavier, stronger engine than to rework the first gen) to build the new Supra S-FR.

Whether the S-FR is the next Supra or not, the trademark registration shows that Toyota is dedicated to keeping the FR-S alive with future variations.

This will also leave the door open for a BRZ STI with a bigger, stronger turbocharged engine. Who’s ready for a V6 S-FR Supra vs Turbo-4 BRZ STI battle?

FR-S Midlife Crisis Will Mean Facelift, More Power For 2017

 

Generated by Carsales Image Server on 03:37.26 12/05/2015

Artist’s rendering of what an FR-S might look like with Toyota’s corporate grill

The Scion FR-S will get a mid-cycle update and like so many people who have a midlife crisis, the car will get a facelift and get stronger to try to reclaim its youth. According to Motoring.com.au, the FR-S’ new look will have a larger lower grill, a new hood, new headlights, and a redesigned rear bumper new with the exhaust pushed further out. Oh, and most importantly MORE POWER!

The 2017 FR-S will get an eight horsepower bump to 208. Not enough to really change the car’s driving dynamic or have you hunting Corvettes, but enough that 2017 buyers should be able to edge out owners of earlier cars (unless they’ve been modded, but who would ever do that?).

Sadly, unlike a lot of midlife crisisers, the FR-S won’t get a convertible. Toyota says sales are too low to justify the convertible we’ve been hoping for. Obviously when the buying public grows less enthused about the thing you’re selling, you definitely don’t want to introduce exciting features or upgrades, you want to stay the course.

As I’ve pointed out in the past, Porsche, Aston Martin, Jaguar, Land Rover and all the other small automakers that can’t afford to completely redesign their models every couple years have figured out the key to selling enthusiast cars without having to compete with the used market for the same car you’re selling: introduce special editions and new bodystyles so that the novelty and exclusivity of the car never wears off. This is a good start, but how much more excited would you be for a 2.5-liter FR-S or an FR-S convertible?

 

 

ADHD BRZ – Hyper Blue Color Added to 2016 Subaru BRZ Lineup

Subaru is getting hyperactive with small changes to keep people excited about the BRZ. And it’s working, the Hyper Blue 2016 BRZ was on display at the Wicked Big Meet and it looks awesome. If you’re holding out for a BRZ that’s unique and definitely turns heads right off the showroom floor, this is it.

2016-brz-hyper-blue

The Hyper Blue BRZ was shown off with black logos and color matched seat stitching which might point to a special edition. Could this new paint be specific to the 2016 BRZ Series.Blue?

hyper-blue-brz-wrx-sti
The Hyper Blue color was only shown on the WRX STI and the BRZ, so it could be reserved for special editions. but it would fit well on the WRX and Crosstrek too. Don’t hold your breath for the two-tone tan and Hyper Blue Outback though.

You know you want to see an orange racing stripe on the Hyper Blue BRZ to make a Gulf Racing livery homage, don’t lie.

2016-subaru-brz-hyper-blue
Is the Hyper Blue addition a desperate attempt to keep people interested in the aging first gen while Subaru focuses on building the second generation BRZ? Or are they just giving the customers what they want with sportier color option for 2016?

 

Source: Subaru of America’s Facebook